Digital Experience Designer
IMG_9488.jpg

Cloud Experience @ Luxury Escapism

Cloud Experience @ Luxury Escapism

08.2019-present

IMG_9639.jpg

CLIENT

Luxury Escapism

MY ROLE

Art Director, Experience Designer & Producer

TEAM

Joyrats Collective

PROBLEM

Luxury Escapism is in the process of creating an “Oddly Satisfying Spa” – a physical space in DUMBO that provides wellness experiences made of art and digital media. They were looking for a way to transform their old basement bathroom that came with a huge bathtub into something that is still functional but playful and fits within the brand.

SOLUTION

From entering the hallway to inside the bathroom, we created an interactive experience that highlights different aspects of being up in the air. We transformed the hallway into the interior of an airplane with windows looking into the sky, suspended a fluffy cloud above the bathtub and built a box structure around the installation with colorful LEDs that got triggered by locking the door and turning on the sink. As a final surprise, a rainbow appears when exiting the bathroom.

 

Before

During

After